UK’s largest gaming arena opens today

GAME is opening a huge new BELONG eSports venue in London today. The 7,500 square foot arena is located on Oxford Street inside House Of Fraser.

Up to 100 players will be able to participate in battle royale tournaments at the new gaming arena, with regular prizes for finalists being dished out. There’s also a pro room, which has been designed for professional esports players in mind, whilst also catering to new amateur teams. There are two gaming rooms available for parties and functions.

“This has been such an exciting project and one we are very proud of,” said GAME boss Martyn Gibbs. “Joining the Sports Direct group has given GAME and Belong further opportunities, Oxford Street is the perfect place to create the best retail and gaming experience for players. This is a new look and feel for GAME and our largest BELONG arena to date. We are very much looking forward to creating some great tournaments and in-store offers throughout Christmas and 2020. Through listening and working with our gaming community, we believe we have created the best gaming venue possible and look forward to welcoming every gamer.”

Here’s this month’s calendar, if you’re thinking of popping along to see how you fare:


Our evening tournaments will offer prizes per tournament.

1st Place: £50 Game Gift Card per player

2nd Place: £35 Game Gift Card per player

3rd Place: £20 Game Gift Card per player

Rainbow Six Siege: 13th December & 20th December

Ready up operators, Siege is back at Belong. Take on teams of 3 in this close action combat and declare yourself the winner!

FIFA20: 13th December & 20th December

Think you’ve got what it takes to go head to head against other players? Take your team to victory in this Kick-Off Tournament.

Mortal Kombat 11: 16th December

Test your might against other players in this 1V1 tournament.

Tekken 7: 16th December

The King of the Iron Fist Tournament returns to Belong. Take on other players in this 1V1 tournament and dominate the field.

Gears 5: 17th December

We’re bringing back the acclaimed Wingman mode to Gears 5. Buddy up with a friend and take on this 2V2 gauntlet.

Rocket League: 17th & 18th December

Take part in our 3V3 tournament and prepare yourself for the next coming clash tournament on PC.

Brawlhalla: 18th December

Show your skill in our Brawlhalla 1V1 tournament on Xbox.

League of Legends: 19th December

Get involved with our League of Legends 3V3 tournament.

Call of Duty: Modern Warfare: 19th December

Get ready to go dark in our 2V2 Call of Duty Modern Warfare Gunfight tournament on PS4.


1st Place: £300 Game Gift Card per player

2nd Place: £200 Game Gift Card per player

3rd Place: £100 Game Gift Card per player

Fortnite: 14th December & 21st December

Book your spot in this 100 man event and fight your way to a victory royale with another 99 people all in one arena.

PlayerUnknown’s Battlegrounds: 15th December & 22nd December

Take on another 99 players in one arena to claim victory in a series of Battle Royale matches all under one roof.


Play Fortnite, PUBG, CTR and GRID between the 13th and 22nd of December and winners with the highest score at the end will receive prizes!

Winners will be announced at 6pm on Sunday 22nd.

1st Place: £200 Game Gift Card per player

2nd Place: £120 Game Gift Card per player

3rd Place: £60 Game Gift Card per player

Wireframe #28 is out now

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